With online retail thriving through the pandemic, eCommerce company Crowd Media (ASX: CM8) is set to build on their strong FY20 performance having entered into a partnership with US-based Teadora Inc to market natural Brazilian beauty products through Europe, including the Amazon EU marketplace.
Leveraging their extensive network of more than 1,000 social influencers, Crowd will drive sales of Teadora’s sustainably harvested, recyclable and biodegradable beauty products across Europe. Products expected to resonate most with their millennial and Gen Z audiences will then be promoted via influencer marketing in 12 different languages to drive Teadora sales.
“Increasing demand for cosmetics and skin and hair care coupled with rising need for environmental, animal-friendly products is expected to drive the growth,” said Crowd Media CEO, Domenic Carosa.
“With Teadora we have found a strong partner to build a profitable business for Crowd in Europe.”
Across their total range of socially responsible beauty products that only use ingredients that are fair trade sourced, Teadora produces skin care, hair care and active oils – many of which incorporate superfoods, tripeptides, vitamins and antioxidants.
The agreement provides Crowd with distribution exclusivity through Europe where the partners have agreed to 75% distribution margins in line with Crowd’s strategic vision high-margin products and services with which it is closely aligned.
Selection of Teadora as a strategic partner follows a highly successful model used by Crowd’s management in the past with Chairman Steven Schapera having founded BECCA Cosmetics in 2000 before selling the company to Estee Lauder in 2016 for $300 million.
The Teadora partnership builds on four other brand partnerships secured over the past 9 months which were key contributors to the $2.7 million financial turnaround Crowd is expected to report for FY20 since the Company underwent a business transformation to focus on sourcing high-margin products to be marketed through their social commerce channels.
The global organic personal care market was estimated at USD $13.3 billion in 2018 and is projected to be valued at $25 billion by 2025.
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